1. Did you use community media to facilitate discussion on a local issue or development?
Yes. Community television was the main tool used in Burgeo to facilitate community discussion and also community awareness about local issues and happenings. This has been ongoing through the News Director position (currently Marie Rose) at Burgeo Broadcasting System (BBS) for the past twenty years.

Valerie (through CYN) and Dean (through CIS) also published a joint two-page monthly news bulletin that highlighted the things that their organizations, similar organizations and the school were doing in Burgeo. The bulletin went out to approximately 250 homes each month and was also made available at the HCSW offices, Foodland, BBS and the Calder Health Care Centre. The school provided the means to create, copy and distribute this news bulletin.

2. If yes, why? did you see an increased awareness? (some examples would be good to document).
From the BBS aspect of things, I don't believe there was an increase in awareness since this information vehicle has been working (and working well) for a while now. With the Sunday evening news program, This Week in Review, the community is able to see a weekly update on local happenings. As issues arise, forums, special interviews and such are also aired on BBS so that the community is fully informed. There are also updates throughout the day on Channel 10 which provides notices on all sorts of things like for sale items, wanteds, public notices and job listings.

The news bulletin did become an awareness piece in Burgeo. It allowed the community to learn about and understand more of what was happening in the school and community, especially through the endeavours of CYN and CIS. These bulletins especially seemed to connect with youth who tend to be less-informed. They could find out about upcoming events, trainings, conferences and achievements by their peers through the bulletin.

The reason we use community media is because it works. There is a need by every organization in the community to get information out to the population. BBS satisfies that need by providing the means to do so in a quick and easy way.

3. What is your definition or understanding of community economic development? Community economic development is the engagement of a community (the people, the businesses, the organizations) so that they can be aware of and a part of the development of the community's potential. In essence, the community is there to help itself.

4. Do you see a relationship between participatory communications (the stuff you were doing) and economic development in the community? I certainly can see a link between participatory communications and economic development. Participatory communications is the vehicle through which economic development issues can reach the broader audience of the community. Once the information is out there, people can better understand. Then the resources of the community can be combined to work together on the activity. By communicating to the whole of the community, we have provided the means for groups to work together instead of in isolation.

5 Did you gain an appreciation for this type of activity and role it plays in community development?
Definitely. I have always been a believer in the power of knowledge, but was amazed to see how quickly a community like Burgeo can be mobilized when it is needed once the community has been made aware of an issue. The recent problems with the trying to reopen the fish plant is certainly an example of how this community has come together in times of trouble. From watching BBS, the whole community knew who was visiting to discuss the fish plant and when. They knew what was planned whether it be a rally, a demonstration or a picket line. The community came together to express themselves like nowhere else that I have seen.

B. Participatory evaluation questions.

Part 1: 1. Describe what you have done (in point form not in detail).

Marie:-
produced monthly episodes of the local entertainment program, Bandwagon.-
produced and hosted a weekly local news program, This Week in Review. Regular features on this include the council report delivered by the mayor, the economic development report delivered by the Economic Development Officer, and a breakdown of local events.-produced and hosted a weekly (during school year) children's entertainment program, Pansy's Garden.-
produced and hosted live feeds of the local Lions Santa Claus Parade.-
maintained notices (e.g. for sale, job listings, public notices) on the scrolling television bulletin known locally as Channel 10. This is done several times throughout the day.-
tape all local events, such as the Lions Pub Night with the Seniors, the school concerts, the school graduations, plays put off by local drama group, etc. -
dub off and sell tapes of the aforementioned events.-
do special forums on an as-needed basis, e.g. call-in forum on building a hockey arena in Burgeo and the many forums around the fishery that have happened.-
maintain a group of youth volunteers (13 each year) and teach them how to produce television programs and use equipment.

Valerie:-
with Marie, produced a forum on youth issues with the main topic being the need to reopen the Bright Sights Youth Centre.-
produced four episodes of the local version of Reach for the Top with the competition being between the students from Burgeo and Ramea, and the students and teachers in Burgeo.-
produced a monthly newsletter based on the happenings with the local Community Youth Network and Communities In Schools. This went to 250 homes plus several businesses each month.-
participated on several web-based discussion boards and email.

2. Describe what has worked really best in the SOF experiment. Being flexible to the needs of the community. The focus of SOF seemed to be on forum and live television, but BBS had a history of how it did things that worked well for it. Sometimes that meant live forums but most times it didn't. As long as BBS was communicating to the public, no matter how it chose to do it, things were going well.

3. Describe barriers that you have come up against. None.

4. Describe what you would do differently. I have ideas on how things could have been done differently throughout the region, not just in Burgeo. If SOF was communicated from the beginning as a "concept" or a "formula" rather than a "program," things could, and probably would have, run differently. I am not saying that the organizers ever promoted SOF as a program but I think that was how many of the facilitators viewed it. Based on that view, problems arose. Why was there no money for anything? Why do I have to do all of this reporting? Where should the CCFs be based in their community? These questions could have been rectified in the beginning if the CCFs had a better understanding of their role in the community. It is my belief that they thought they were going to come into an office with supplies, a budget and communications equipment. This was obviously not the case. If they had known that, I think the CCFs would have been a different group of people than the ones that were there. I think they needed to know up front the level of partnering on the local level, not just through the steering committee, that was going to be required for SOF to work. I don't believe that concept ever fully got through. I also don't believe the concept of facilitator, as opposed to coordinator, was really understood by the group. That was evident when some CCFs were not able to find volunteers and were doing things on their own.

In Burgeo the problem was that BBS never really understood its role as a partner. That resulted in Marie not being permitted by her employer to go to any of the SOF events out of town without taking leave from work (unpaid). If an SOF-type experiment happens again, I think a memorandum of understanding that clearly states the obligations of each party involved needs to be drafted. This would eliminate a lot of confusion.

Part Two: Detailed questions.

1. Describe what you see as your role in the community? I see myself as someone who helps to move the process of communications along within my community. That means the sometimes I am the primary communicator; I am able to get information out to the general public. Other times it means that I pass information on to someone else who is able to get that information out.

This role involves building a level trust as well so that the people, businesses and organizations about whom you are telling the stories can trust that you will do it accurately and also so that the people who are listening trust that you are giving them the correct information. This means building relationships with all of these different dimensions of the community.

2. Why do you think SOF is important? I think it is important for a community to know about itself and to celebrate itself. There are two main things that does for a community. First, it gives the community the power of knowledge as well as some sense of ownership. Secondly, it eliminates a lot of negativity and rumour. I have heard people say before, "I wonder what so-and so gets paid to do?". When you see that person on the tv next month giving a report on the work that he has done, that question gets answered. SOF is important because it helps all of this to happen.

3. What benefits do you see in having the community more involved in participatory communications? As I have said before, to gain knowledge and perspective, to reduce negativity and to make people accountable to the public that they serve.

4. How do you think you are helping the community?
Community communications empowers the public with information. It gives them what they need and/or want to know. Even if it only the date and time of the next bingo game, that is knowledge and somebody will want to know it.

By having a review or discussion about a topic on television (or radio if that is your medium), it also helps to put things in perspective for the community. It gives them a new way to look at things or more information to assess the issue better. It also will help the community to learn from a mistake if that mistake has been aired on tv or radio. It will not be forgotten soon!

5. What are some of the projects you are working on and how do they fit with the basic principles of SOF?
Basically, Marie and I have been doing the same things all the time. BBS is seen as such an institution in Burgeo that the issues really coming knocking on its door.

6. How do you know that what you're doing is working? You know it is working based on the feedback you receive in the community. You hear people discussing what was on the news (our news) last night or you even hear people say they have to bee home to watch the news on Sunday night. The requests to repeat a show (sometimes twice) like the Reach for the Top gameshows is also a good indicator that people are watching.

7. Why do you think it's working? Because the community is interested.

8. Have you come across any barriers?
None

9. What unique qualities about your community make a process like this work? -
the isolation mentality that exists in Burgeo even though it is no longer an isolated community. -
the pride that people have in who they are and where (the situations) they have come from.-
the fighting spirit that the community has needed to stay alive this long.-
that wonderful mix of storytellers that exist here, whether that be oral, written, musical or theatrical, who have always been telling the stories of this community.-
it helps that we have BBS.

10. What unique qualities in people make a process like this work? same as above

11. What is one thing you have learnt since you became an SOF community communications facilitator? That although my position is not SOF CCF in title, I am doing and will always be doing the work of SOF in Burgeo anyway.

C. Personal assessment (please add comments to each question).

Community Media Facilitator YES/NO

Please note: Community communication facilitators should be familiar with the community media job description. See below.

WITHIN THE JOB

1. Participate in training necessary for implementation of the community media process. Yes, I participated in all of training session given by Fred as well as Marie.

2. Write monthly reports and post to the discussion board. No, I did not write monthly reports per se. I did forward my CYN reports with a SOF section in it to Bev. Yes, I checked out the discussion board weekly and posted to it on an as needed-basis.

4. Be willing to learn practical technical skills in order to implement the community media process. Yes, I was certainly willing to learn and I think I did learn some practical technical skills

5. Post weekly messages to the discussion board. Yes, I posted to the discussion board, but not weekly. I did read it weekly though.

6. Communicate by e-mail with the district coordinator and the other communication facilitators. Yes, as needed.

7. Participate in weekly, web board discussions with other community communication facilitators. No.

8. Willing to work with, and take advice from the local committee. Yes, Marie and I worked with her local committee as well as with the BBS Board of Directors.

9. Follow procedures in the community media job description. Yes.

10. Implement the participatory evaluation by suggesting people to interview and setting up interviews. Yes, I did that when Fred and Ivan visited.

11. Maintain a local facilitators' web page. No, BBS has its own web page.

WITHIN THE COMMUNITY

1. Develop community awareness for community media. Yes, but I think the awareness was mostly there already.

2. Facilitate a interactive public discussion about community issues and/or a cultural celebration each month. Yes, BBS had something on each week.

3. Facilitate a monthly community television or community radio forum. Not a forum per se, but This Week in Review was a weekly information source.

4. Speak at meetings of service clubs and community groups about community media. No.

5. Learn skills to make presentations on local community television. Yes.

6. Be prepared to be interviewed by radio and newspaper reporters. Yes

7. Learn skills to write press releases. Yes

8. Learn skills to make posters for community media events. Yes

9. Learn skills to produce a web page. No

10. Implement local fundraising and/or entreperneurial activity to raise money for equipment or the salary of a local facilitator. No, wasn't necessary.

11. Find and work with local volunteers. Yes

12. Invite the public (individuals and groups) to participate. Yes

13. Keep the public informed about community media activities. Yes

14. Each month revise the community communication needs, skills and resources assessment maps and post them online. No, not every month. Every quarter.

15. Provide support for the local CAP site. Yes

D. Community assessment (please add comments to each question).

COMMUNITY ASSESSMENT YES/NO

There are identifiable characteristics of a community within which community media will flourish. However, each community media process uniquely meets the needs of its community. So it's not necessary to check every "yes".

1. An active and supportive local committee. Yes (youth)

2. Active community groups which recognize the importance of community media. Yes

3. Direct contact with established funders who are willing to support community media. Yes, if you consider BBS a funder.

4. An established, representative local sponsor for community media. Yes

5. History of partnership and collaboration between institutions and organizations within the community. Yes

6. A school willing to participate in the community media process. Yes

7. A community which recognizes the needs of young people. Yes

8. Local businesses willing to donate to community media. Yes

9. Community groups and service clubs willing to participate in community media. Yes

10. Institutions of higher education willing to support the programs with training and human resources. No

11. Institutions willing to support the programs by providing in-kind contributions of space and use of equipment. Yes

12. Local people willing to contribute time to the community media process. Yes

13. Local media willing to help the facilitators with developing community awareness. Yes

14. Support from established community development and community economic development facilitators. Yes

E. What are the issues of your community? -
lack of employment-
closing of the fish plant-
inability to get the fish plant altered to process other things, e.g. seal.-
out-migration-
transience of fathers and sometimes families-
aging population-
lack of health care facilities for that aging population-
lack of volunteers for the youth centre-
lack of youth recreation when the youth centre is not open
F. What have been the cultural components of SOF in your community? -
taped cultural events like Sand and Sea Festival and Seniors Pub Night-
Bandwagon showcases local talent on television (both young and old)-
taped other events like theatre productions, painting of murals, Tourism Committee's dinner and silent auction.

G. What have you done to promote and spread information about SOF (in point form)? -advertised Reach for the Top and the Youth forum as SOF Productions.-
wrote notices for television and CYN/CIS news bulletin regarding SOF.-
described SOF to community members frequently.

H. What can be sustained of SOF activities in your community? -all of it can be sustained. BBS is a fixture in Burgeo that will be continued after SOF.-
sustainability comes in one's ability to partner and make money. In that respect, all communities can figure out ways to fund-raise, such as selling tapes of events.

I. Please comment on this job description.
COMMUNITY MEDIA FACILITATOR JOB DESCRIPTION

1. PURPOSE: The job description of community communications facilitator focuses on the importance in our communities of dialogue on local issues and cultural celebration. It reaffirms the inter-generational relationships which are an essential component of our way of life. It recognizes that there must be communication between rural communities, locally and throughout the Atlantic region, so we can share strategies of survival and development in the new global economy. [This purpose refers to the need for community dialogue, not the purpose of the facilitator. Why is there a need for a facilitator? What is the overlying purpose that will transcend all the work that person does? That needs to be clearly stated.]

2. DEFINITION: Community communications is defined as dialogue on local issues and cultural celebration. The two are intertwined. It is important to have our way of life positively mirrored so we can affirm our self identity and feel empowered to speak out on local issues and plan together for the future. [I think this definition is exactly what I was trying to say in earlier questions]

3. GOALS: The goal of the facilitator is first to develop an interest and awareness of community communications in the local area. The second step is to work with community members, principally youth, to produce communication on community television and/or radio. The third step is to use internet technologies to communicate with groups and communities locally and throughout the Atlantic region. The fourth step is to be a contact for expatriate Newfoundlanders wanting to re establish contact with their home communities. [I think there is a step in between step 1 and 2, and that is to get a group of community members who can commit themselves to volunteering with SOF and also who will actively work towards creating new ideas and seeing those ideas fulfilled.]

4. FOCUS: The community communications facilitator is a people job; its primary focus is to motivate and liaison. It will be necessary for the facilitator to learn basic technical skills and to conduct training workshops but it is more important to be able to identify support agencies rather than take full responsibility for the technical aspects. [I think more needs to be said of the liaising and using support agencies]

5. LOCAL RESPONSIBILITIES: (A) Conduct and update monthly a community communications needs, skills and resources assessment (see attached assessment form). (B) Help establish, maintain and coordinate regular meetings of a local community communications committee. (C) Motivate and involve the youth of the area in community communications production. [I think this should read "involve community members, especially youth..." because there are other volunteers who are adults that help with these productions.](D) Coordinate community communications training workshops. (E) Organize regular community television public consultations and events (see attached community television "recipe"). (F) Develop public awareness of community communications and publicize events. (G) Co-ordinate and help produce local programming (community based videos) for community television and/or radio. (H) If there isn't a local Community Access program Centre, support local agencies in their efforts to establish a CAP Centre. (I) If there is a local Community Access Program Centre: (I) Help publicize the CAP Centre. (II) Help organize general public and targeted interest group training on basic computer and internet use. (III) Promote and help organize training for the production of local web pages. (IV) Utilize the CAP Centre for community media networking purposes including video conferencing, email and web board participation.

6. RESPONSIBILITIES OUTSIDE THE LOCAL AREA: (A) Network with the sponsors and district coordinator. (B) Share ideas and experiences with other community communications facilitators in the region by email and weekly participation in the web board discussions. (C) Share video and/or audio tapes with other community communications facilitators. (D) Use the internet - email, web boards and video conferencing - for communication. (E) Participate in networking with other Newfoundland communities on the internet. (F) Help coordinate local internet television and/or radio special event broadcasts (one per year).

7. REPORTING: (A) Verbal progress reports to meetings of the local community communications committee. (B) Monthly written reports to the district coordinator. (C) Weekly reports on the web board. [I agree with all of the things listed in sections 5, 6, & 7]E. Please complete the community communications maps so they will be of use to professionals in the fields of economic development, health and education - that is, people who want to access the community communication capacity of the participating communities.

COMMUNITY COMMUNICATION MAPS DO-IT-OURSELVES COMMUNICATION

(Note: This is a community needs, skills and resources mapping assessment for Sharing Our Future facilitators ('WE'). Naming of equipment doesn't mean you must have it in order to communicate.) The idea is for this to be a useful document for communication - who also means a phone number and other relevant contact information.

1. To produce community television, we have access to: ˆ modulator hooked to the cable system who/where? BBS, see Claude Strickland or Marie Rose at 886-2935 ˆ video camcorders who/where? BBS (Marie Rose, 886-2935), School (Doreen Benoit, 886-2590), CYN (Valerie Simms-Anderson, 886-1555) ˆ microphones who/where? BBS (Marie Rose, 886-2935), School (Milton Vatcher, 886-2590) ˆ video lights who/where? BBS (Marie Rose, 886-2935), School (Scott linehan or Ruby Penney, 886-2590) ˆ television monitors who/where? BBS (Marie Rose, 886-2935), School (Scott Linehan, 886-2590) ˆ audio mixer who/where? BBS (Marie Rose, 886-2935) ˆ video mixer who/where? BBS (Marie Rose, 886-2935) ˆ speaker phone who/where? BBS (Marie Rose, 886-2935), School, CYN (Valerie, -1555), Hospital (Lori Porter, 886-3350) ˆ tripods who/where? BBS (Marie Rose, 886-2935), School (Doreen Benoit, 886 2590) ˆ player VCR who/where? BBS (Marie Rose, 886-2935), ˆ recorder VCR who/where? BBS (Marie Rose, 886-2935), School (886-2590) ˆ videotapes who/where? BBS (Marie Rose, 886-2935), Burgeo Pharmacy (886-2796)2. To video conference, we have access to: ˆ AV computer with software, modem and camera who/where? BBS ICT Project (886-2177), School (886-2590), Hospital (886-3350) ˆ access to a local internet service provider who/where? Sympatico, 886-2300
3. To produce a video for community television, we have access to: ˆvideo camcorder who/where? BBS (Marie Rose, 886-2935), school (-2590) ˆ tripod who/where? BBS (Marie Rose, 886-2935), school (-2590) ˆ microphone who/where? BBS (Marie Rose, 886-2935), school (-2590) ˆ television monitor who/where? BBS (Marie Rose, 886-2935), school (-2590) ˆ videotapes who/where? BBS (Marie Rose, 886-2935), Burgeo Pharmacy (-2796)4. To E-Mail, interact on the Sharing Our Future discussion board and visit the SOF web site, we have access to: ˆ computer with software and modem who/where? CAP site at Burgeo Public Memorial Library (Freda MacDonald, 886-2730) ˆ access to a local internet service provider who/where? CAP site at Burgeo Public Memorial Library (Freda MacDonald, 886-2730) ˆ local dial-up numbers what are they? 886-2300 ˆ addresses for board and site what are they? www.ryakuga.org5. To produce a web site, we have access to: ˆ computer with software and modem who/where? CAP site at Burgeo Public Memorial Library (Freda MacDonald, 886-2730) ˆ access to local internet service provider who/where? CAP site at Burgeo Public Memorial Library (Freda MacDonald, 886-2730) ˆ file transfer protocol software who/where? CAP site at Burgeo Public Memorial Library (Freda MacDonald, 886-2730) ˆ free web site space who/where? www.geocities.ca7. Does your community have a public access internet site? Who/where? Burgeo Public Memorial Library8. Does your community have high-speed internet access? Who/where? No

COMMUNICATION NEEDS MAPPING

SECTION TWO MAINSTREAM MEDIA

The basis of external communication from the group to the community is getting to know your local media conduits. In other words, get to know on a first name basis the people who can help, whether that person be the program manager at the local radio station or the grocery manager who controls the community bulletin board. 1. Does your community have community cable television? Are volunteers (groups) allowed to produce programming? (See a recipe for community television.) who/where? BBS, youth volunteers (13 per year)2. Does your community have a local newspaper? Will they use press releases and photos from your group? who/where? No3. Who is your local representative for the regional (national) newspaper? Do you know reporters who normally report on events and issues relevant to your group? who/where? No local reps, send press releases or pictures to Western Star, Gulf News or The Georgian.4. Does your community have a local radio station? What is their policy on public service announcements? Do they have any time slots available for programming from your group? who/where? NO5. Do you have a community or college radio station? Is it possible for your group to produce a program or special? who/where? No6. Which of these tools of community communications would work for you and be useful in your community? ˆ press release who/where? Western Star, Gulf News, The Georgian ˆ posters who/where? school, local stores, bank ˆ public forums (meetings) who/where? BBS or at community centre or fire hall ˆ public service announcements who/where? BBS ¿ radio programs who/where?
¿ radio phone-ins who/where? ˆ interviews with reporters who/where? contact The Western Star. The Georgian, The Gulf News ˆ letters to the editor who/where? The Western Star. The Georgian, The Gulf News ˆ newspaper column who/where? The Western Star. The Georgian, The Gulf News ˆ newsletter who/where? CYN/CIS newsletter ˆ other groups' newsletters who/where? Anglican and United Church bulletins ˆ community television who/where? BBS ˆ video productions who/where? BBS ˆ newspaper wall who/where? School ˆ bulletin boards who/where? BBS, School, Foodland, Midtown, Highway Diner ˆ church bulletins who/where? Anglican and United ˆ popular theatre who/where? school drama groups¿ popular songwriting who/where?

SECTION THREE FACILITATING COMMUNITY COMMUNICATIONS

1. Does your community have a community communications facilitator? ˆ who/where? Valerie (CYN, 886-1555) and Marie Rose (BBS, 886-2935)2. Does your community have a community communications committee? ˆ who/where? BBS youth volunteers and the BBS Board of Directors3. Does your community have community communications volunteers? ˆ who/where? BBS youth volunteers4. Does your community have regular community communications programming? ˆ when/where? On BBS5. Does your community have any cultural celebrations? ˆ who/when/where? Sand and Sea Festival (July of each year)6. Does your community have any websites (privately or publicly produced)? ˆ who/where?
www.bbsict.com (Burgeo Broadcasting Information Communication Technology)
www.cormacktrail.k12.nf.ca/ajmatthews; (A.J. Matthew's Elementary School)
www.southwestcyn.com; (Community Youth Network for Southwestern Newfoundland)
www.liberal.nf.net/mha/parsons; (MHA-Kelvin Parsons)
www.geocities.com/heartland/plains/9108; (Ex-patriots site)
www.rb.nf.ca/georgian; (The Georgian - local newspaper)
www.townofburgeo.com (Town of Burgeo site)
www.publib.nf.ca/hours/wbo (Library hours)
www.ibbp.com/obb/nfoundland/burgeo
www.burgeokayaking.com (Adventure Kayaking Business-Derrick Mercer)
www.gov.nf.ca/ferryservices/schedules/L-ramea.stm (Ferry Schedule)
www.ngb.chebucto.org/cemetery/co44 (Cemetery in Upper Burgeo, Sandbanks area)
www.nfcap.nf.ca/west/Burgeo (CAP site)
www.weatheroffice.ec.gc.ca/scripts/marinegen (Local weather)
www.nf.sympatico.ca/a.parsons (B&B site)
www.bbinn-nfld.org/western/burgeo (B&B site)
www.manl.nf.ca/burgeo (Burgeo Memorial Centennial Museum)
www.hcsw.nf.ca (Health and Community Services-Western)

7. Does your community have any church, school, public, service or youth groups that meet regularly?
ˆ who/where/when? Anglican Church Women, United Church Women, Anglican Church Altar Guild, Anglican Church Vestry Committee, A.J. Matthews/St. John All Grade School Council, Student Council, AJM/SJCH Snack Program Committee, BBS Board of Directors, BBS, Youth Volunteers, HELP Committee, Alternative Measures Committee, Lion Club, Lioness, LOL, LOBA, RBP, Firemen, Firettes, Tourism Committee, BDDB Board of Directors, Town Council, Ladies Darts, Mixed Darts, Youth Darts, CYN Regional Committee, etc. 8. Does anybody in your community have stories to tell? ˆ who/where? COMMENTS